What's Going on With All These JAY-Z '4:44' Commercials?

Lupita Nyong'o in Jay-Z's MaNyfaCedGod
Courtesy of Tidal

Lupita Nyong'o in Jay-Z's "MaNyfaCedGod."

With JAY-Z's 4:44 album looming, the Brooklyn MC has released his third commercial titled "MaNyfaCedGod."

The new commercial finds Academy Award-winning actress Lupita Nyong'o crying hysterically on the floor. Like Hov's previous two commercials, titled "Adnis" and "Kill Jay Z," "MaNyfaCedGod" is cryptic and lacks any words or extensive meaning, aside from the title provided -- a possible Game of Thrones reference.

On Tuesday night (June 27), TIDAL released its second commercial, titled "Kill Jay Z." The visual displays a young man donning a "Stay Black" T-shirt and running away in anguish. The video is soundtracked by an eerie instrumental, before flashing into TIDAL's collaboration with Sprint. 

Interestingly enough, for "Kill Jay Z," the hyphen from Hov's recently revamped name is nowhere to be found. Last week, he reinserted the hyphen and capitalized all letters to his rap moniker. 

"Kill Jay Z" and "MaNyfaCedGod" both follow JAY-Z 's star-studded "Adnis" commercial last week, which features actors Mahershala Ali and Danny Glover. With this being JAY-Z's third ambiguous commercial, is he giving us song titles slated to be on his new album?

Watch "MaNyFaCedGod" below.