On his 2012 track "Freeze," A$AP Rocky raps, "She like, Where the cognac? Why we drink wine?" Five years later, he is a cognac brand ambassador. The Honor Your Code Courvoisier Cognac Campaign launched this week and features rapper, actor, model and fashion icon A$AP.
The campaign celebrates influences, life lessons, convictions and ideas that guide life's choices. According to A$AP, "Your code is equivalent to your standards and your morals. It's whatever you believe in. And you should always stand by and honor what you believe in."
A$AP’s code? Perseverance, being better than he was yesterday, and always strive and prosper.