Kendrick Lamar Goes Platinum With 'DAMN.'
Kendrick Lamar, who just dropped his fourth album DAMN. last month, has been reaping the rewards of the critically acclaimed project, which has spent two weeks (so far) at No. 1 on the Billboard 200 and dominated the Billboard Hot 100 with the single "Humble," which hit No. 1 last week. Now the hip-hop innovator has even more to celebrate: His latest LP has been certified platinum by the RIAA.
Kendrick’s label, Interscope Records, posted the platinum announcement on social media -- which means Damn. has earned 1 million equivalent album units -- along with a clear message: “Damn. Is now PLATINUM.”
DAMN. has had the biggest week for an album of 2017 (so far), earning 603,000 equivalent album units in its first week.