J. Cole breathes life into that running tagline yet again. The Dreamville leader celebrates the platinum status of his current studio album, 4 Your Eyez Only, on Friday afternoon (April 7). This is the “Deja Vu” rapper’s fourth album to reach the highly-coveted RIAA certification. The project sold 363,000 copies in traditional album sales within its first week of release.
The Fayetteville native dropped the critically acclaimed album on Dec. 9, 2016 with little to no warning. Like his 2014 Forest Hills Drive LP, 4 Your Eyez Only solely features Cole’s voice and production credits from Peter Cottontale, Frank Dukes, Deputy and Childish Major.