Future's 'Mask Off' Goes Gold with a Little Help From #MaskOffChallenge

Kevin Mazur/WireImage
Future attends the 2016 MTV Video Music Awards at Madison Square Garden on Aug. 28, 2016 in New York City.

After the release of his self-titled solo album in February, the Internet quickly crowned Future’s latest musical effort as one of his best. It wasn’t long after that the #FutureHive discovered “Mask Off” and placed the song on repeat. 

However, when the Internet gets a hold of some dope tunes, you can bet someone will conjure up a social media challenge to go right along with it. Lo and behold, the #MaskOffChallenge was birthed giving Future’s track new momentum. The extra umph no doubt worked as the RIAA announced “Mask Off” has gone gold, selling 500,000 units.

Future himself also responded to the feat. "Mask off #GOLD thanks to my riders..we not done yet," he tweeted (April 8). 

The best part about the #MaskOffChallenge is it showcases a plethora of talented musicians all flexing their musicianship with instruments including the violin, cello and, of course, the beat's star, the flute.

It seems as if this is a win-win for everyone involved. Future continues to put points on the board while the Internet continues to demonstrate its creativity.

This article was originally published on VIBE