Throughout his career, DJ Khaled has proven to be a mastermind by nabbing big-time collaborations. On Tuesday (April 4), he bolstered his résumé by teaming up with music lifestyle brand WeBuyGold for his new show The Bless Up.
Set to debut exclusively on WeBuyGold's Instagram page Tuesday, The Bless Up will follow Khaled as he tries to instill joy and happiness into the lives of several lucky fans. Through various Instagram tools, including the app's feed, stories, slideshows and live tools, viewers will have the opportunity to watch The Bless Up. To score a visit from Khaled, fans were required to follow @WEBUYGOLD on Instagram and direct message the company a video describing an obstacle they're currently battling in their lives.
Not only will Khaled be the first artist to have his own show with WeBuyGold, but he'll also serve as their creative director. According to a press release, Khaled's role will entail providing assistance in "developing, producing and appearing in WeBuyGold’s original content while also curating and exposing new music talent."