On a chilly Tuesday night in January, Big Sean transformed New York City venue The Garage into a pink and purple-washed space for the listening event of his latest album I Decided. Currently sitting at No. 1 on the Billboard 200, the introspective LP -- home to the hits "Bounce Back" and "Moves" -- flooded into the speakers as the G.O.O.D. Music MC stood underneath a faux tree and lip-synced along to the words of teach track.
Los Angeles-based lifestyle boutique firm MVD Inc. worked in collaboration with Def Jam Recordings, G.O.O.D. Music and Big Sean to create a unique album preview. With neon mood lighting and displays with positive affirmations like "Take No L's," the atmosphere evoked similar colors and ambiance of Sean’s music videos for "Bounce Back" and "Halfway Off The Balcony."
"Our firm MVD Inc, along with GOOD Music and Def Jam, decided to take a chance and think outside of the box when it came to how music should be previewed," says MVD partner Massah David. "At the time the standard listening sessions only took place in a recording studio with press. So we collaborated with G.O.O.D. to figure out not only how to preview the album in a cool way but to make it an experience that identified who Sean was as an artist."