Beyonce's Ivy Park Unveils Spring/Summer 2017 Campaign: Watch

Beyonce in the Ivy Park Spring/Summer 2017 campaign.
Courtesy of Ivy Park

Beyonce in the Ivy Park Spring/Summer 2017 campaign. 

Right before the news about her pregnancy broke, Beyonce released a star-studded campaign video all about body positivity for her latest Ivy Park collection. The athleisure brand features the faces of fellow boss ladies SZA (whose debut album CTRL will be out in March via TDE), Lauryn Hill’s daughter Selah Marley, Black-ish star Yara Shahidi, model Sophie Koella, and Bey’s own protégées the sister duo Chloe x Halle.

Selah in the Ivy Park Spring/Summer 2017 campaign. Courtesy of Ivy Park

Ivy Park’s second campaign features fashion-forward active wear – cutout bodysuits, bold leggings and mesh-lined crop tops, all geared towards a sporty-yet-stylish look for everyday wear. Echoing the brand’s mission of female empowerment, each tastemaker talks about their active lives as runners, karate masters (Shahidi is actually a black belt), and soccer players through a feminist lens. And of course, Beyonce’s powerful image courses throughout the clip. Watch the campaign below. 


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