Snoop Dogg is ushering “Gin and Juice” into 2017. Though it’s been 24 years since the Doggfather released his seminal debut album Doggystyle, in November 1993, the veteran rapper has just partnered with Tanqueray as a brand ambassador, curating a new influencer program “The Tanqueray TEN” that assembled a select group of musicians and personalities at Los Angeles’ Cicada Club for a photo shoot earlier in January.
While at the shoot for the campaign, the suit-clad MC was joined by his influencer appointees, including Ty Dolla $ign, Lalah Hathaway, Terrence J and more. “Tanqueray has always been good to me and we never really had a working relationship,” said Snoop after the shoot at a roundtable with select journalists. “I would order bottles and they would look out for me because of what I'd said on my song and whatnot. So I never had a relationship with them, and once their people got at my peoples, we forged a relationship and there were things we wanted to do to enhance it.”
Members of the media sipped on a drink called "The Laid Back," which consists of one part Tanqueray Ten, one part Ciroc Apple Vodka, two parts pineapple and topped with soda. "They got great behind-the-scenes people who work at Tanqueray who make suggestions, who give me ideas and work with me, and they gave me suggestions that they coulda, woulda, shoulda, and we came up with the idea being that it's all up under the same umbrella," he explained, adding why he decided to cross gin with Diddy’s brand of vodka. "And then Puffy is one of my closest friends, so he don't mind me giving his drink more play."