It's all for charity.
Sometimes you can't ask "why?" but instead "why not?" That's the only appropriate reaction to news that the AIDS charity (RED) has posted a re-creation of the infamous Kanye West video "Famous" featuring a posse of Instagram-famous dog with names like TunaMeltsMyHeart, ToastMeetsWorld and MuppetsRevenge.
Instead of the original video's waxy recreations of Donald Trump, Bill Cosby, West, Taylor Swift and Kim Kardashian West, the remake slots in a bunch of pups (of course ChloeKardoggian, MervinTheChihuahua and MoochiAndTheCity are there) to help promote a new line of (RED) BedHead dog pajamas.