J. Cole Returns With a 40-Minute Documentary Titled 'Eyez' & Two Videos From His New Album

On Thursday (Dec. 1), J. Cole broke the Internet, after news of his fourth studio album 4 Your Eyez Only surfaced on the web. Today, the "Can't Get Enough" rapper is serving up ear candy for his rabid fans to gush over in preparation for his newest endeavor. 

In lieu of his new album - which is slated to be released next Friday, Dec. 9 - J. Cole released two music videos Friday (Dec. 2), titled "False Prophets" and "Everybody Gotta Die." On the former, J. Cole ruminates on fans' decision to idolize rappers who direly seek love and adoration. He also trounces on artists who fail to pen their own lyrics. "Wonder what happened / Maybe it’s my fault for idolizing n----s based off the words they be rappin' / But come to find out, these n----s don’t even write they shit / Hear some new style bubblin' up, then they bite the sh-t," he rhymes. 

On the latter track, Cole is a one-man wrecking crew on a mission to obliterate lackluster rappers with minimal wordplay abilities.  "Clap at the fake-deep rappers, the OG gate-keep rappers / the would-you-take-a-break-please rappers / A bunch of words and ain’t saying shit, I hate these rappers / Especially the amateur-8-week rappers / Lil “whatever”, just another short-bus rapper / Fake drug dealers turn tour-bus trappers."

In addition to his new videos, J. Cole also provided his fans an in-depth documentary titled "Eyez", which illustrates the rapper diving into his notebook and penning rhymes at New York's Electric Lady Studio, to him playing basketball, and also riding around NYC in his bicycle. 

Gear up everyone, because the lyrical avalanche that is J. Cole is coming this winter. 

Eyez (Documentary)

 

 

 

J. Cole - "False Prophets" (Be Like This)

J. Cole - "Everybody Gotta Die"

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.