2 Chainz Launches 2016 Line of Charitable Ugly 'Dabbin' Santa' Sweaters
Last holiday season 2 Chainz made a lot of people happy by donating some of the $2 million from his line of ugly "Dabbin' Santa" Christmas sweaters to charity. He's back with this year's fashionably uncool collection and in an Insta announcing the not-so-fresh styles he wrote, "Bout to change some lives. If you have a situation or know a family who's in a bad place... you can submit stories on my website 2chainzshop.com. I'm looking for families to help. Each sweater SOLD is going to help a family."
The rapper posted more than a dozen pics of the new holiday styles on his official shop over the weekend, including the dancing "Hit Dem Folks" Santa, the ever-popular dabbing "Sauce Santa," the "Ju Ju" and, of course, the "Dabbing White Santa." Check out some of the styles below and all of the styles here.
If you are in need of some help this holiday, check out the submission essay explaining the T.R.U. Foundation's mission statement:
"Last year, we introduced the "Dabbin Santa" sweater as a fun merch item for my fans. What happened was nothing short of extraordinary... thousands of sweaters sold and the inspiration to make a difference in our community. From helping veterans, disabled children, supporting arts education and much more, my team and the T.R.U. Foundation were able to affect countless lives through the "Dabbin Santa" proceeds.
This year, the mission is simple - to help as many people as we possibly can. I want you, my fans, to submit stories about people you know that are in need. Whether it’s a neighbor, friend or a complete stranger, if you know they are need, please tell us their story. From there, we’ll select a few stories to donate our energy and proceeds from the new 2016 Dabbin Santa collection to. The new collection will act as our vehicle to bringing real assistance to people and families that are looking for a little boost this holiday season. Join our movement. Let's aspire to inspire and bring cheer this holiday season."
Here are a few videos chronicling last year's efforts.