Watch Shaq & Kendrick Lamar Go Soap Shopping in Hilarious American Express Commercial

Shaq and Kendrick Lamar
Courtesy of American Express

Shaq and Kendrick Lamar in a commercial for American Express. 

Basketball titan Shaquille O'Neal and rap hero Kendrick Lamar go shopping for flavorful soap bars in a new American Express commercial, as part of their "Shop Small" campaign.

Filmed at the L.A. boutique shop Soaptopia, Shaq and K.Dot sniff out funky aromas like Peek-a-Boo Blossom, La La Lavender, Beauty and the Beach, and I'm Yummy and I Know It. 

While Shaq sings a little LMFAO, Lamar tries to show off his shooting skills, only to miss completely and hit the Laker legend right in the noggin. 

Watch the duo's hilarious shopping date below. 


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.