Watch Shaq & Kendrick Lamar Go Soap Shopping in Hilarious American Express Commercial

Courtesy of American Express
Shaq and Kendrick Lamar in a commercial for American Express. 

Basketball titan Shaquille O'Neal and rap hero Kendrick Lamar go shopping for flavorful soap bars in a new American Express commercial, as part of their "Shop Small" campaign.

Filmed at the L.A. boutique shop Soaptopia, Shaq and K.Dot sniff out funky aromas like Peek-a-Boo Blossom, La La Lavender, Beauty and the Beach, and I'm Yummy and I Know It. 

While Shaq sings a little LMFAO, Lamar tries to show off his shooting skills, only to miss completely and hit the Laker legend right in the noggin. 

Watch the duo's hilarious shopping date below.