How Beyonce & Jadakiss Helped Young M.A Score an Against-the-Grain Hit

Young M.A
Guy Blelloch

Young M.A

Young M.A released “Ooouuu” on SoundCloud in May, and it didn’t take long for New York rap radio to latch on to the 24-year-old Brooklyn MC’s rambunctious, chorus-free single. But a few high-profile remixes and superstar endorsements have recently turned the local hit into a top 40 smash, climbing to No. 21 on the Nov. 5 Billboard Hot 100. The rapper and the song’s biggest champions explain the breakthrough of “Ooouuu.”

 1. The Radio Host 
“What I loved about this record is that we had no research, no analytics, nothing,” says New York’s DJ Enuff, who first played it on WQHT (Hot 97) on July 22. “It was great-sounding, it was New York, and people got up and ran with it. It’s magic.”

2. The Remixer
French Montana offered an early “Ooouuu” remix, but it was the Jadakiss and Uncle Murda version in August that opened the floodgates. “It was already a hit,” says Jadakiss. “The remix gave it some legs, but good music is undeniable.”

3. The Co-Sign
?Beyoncé used the song to soundtrack an Instagram video in September, and Young M.A joined her onstage at MetLife Stadium a month later. “Seeing people in the crowd singing my song,” says M.A, “I was mesmerized.”


This article originally appeared in the Nov. 5 issue of Billboard.