Daye Jack Throws a House Party in 'Deep End' Video: Premiere
After flipping his computer science major into a full-fledged music career, 20-year-old rapper/songwriter Daye Jack has left his NYU days behind him and gone on to write under the tutelage of esteemed music man Max Martin, churning out his own tunes. For his latest offering, Daye Jack takes the finale from his Surf the Web EP and throws a big party in the video, premiering on Billboard (Oct. 20), as a metaphor for the world wide web.
"The "Deep End" video is a party with a lot of things going on around you, and you're just at the center of it all trying to find your way through it, similar to how the Internet works," the Atlanta native tells Billboard over e-mail.
He explains of the song itself, "'Deep End' is the last song on the EP. The EP starts with 'Surf The Web,' which is about being a kid raised on the Internet, where you learn what to wear, how to communicate, and experience your whole coming of age story. 'Deep End' is the conclusion of that story,"
"We enter this deep hole on the Internet," he continues, "where you see crazy headlines from the police to general sussery like Jared Fogle (who I referenced on the song), but we need to find some way to be ourselves and be positive beyond all the craziness."
"Deep End" was also born from a session with the song's producer MAG, a fellow Max Martin MXM camp member. The experience has also instilled a solid work ethic in Jack. "This is one of the things I learned working with Max and some of the crazy producers and songwriters in MXM. Before I moved to L.A., I'd just hit up producers with the ideas that I had in my head and ask them to send me beats I could write to," he says. "Being in the studio environment with Max, MAG, Mike Elizondo [Eminem, Dr. Dre], and others made me want to not half-ass anything. It made me want to make sure every single note was perfect. Everything I do now, I start from scratch with the producer in the room."
Already having notched high-profile song placements on the Fox smash Empire and Monday Night Football, Jack scores a touchdown with his latest visual for the funky track "Deep End." Watch it below: