Kendrick Lamar, A$AP Rocky & More Join Ty Dolla $ign's 'Dolla Day' Concert
Ty Dolla $ign, one of the most formidable forces in R&B and hip hop right now, was in beast mode following the release of his project Campaign (Sept. 23). Kicking off Dolla Day weekend in Los Angeles, Calif., the West Coast singer unveiled his pop-up shop and hosted a private dinner, as well as a star-studded Dolla Day concert.
On the evening of Campaign's release (Sept. 23), Ty Dolla $ign invited select attendees to a private roof-top gathering. The Herbal Chef, a chef that specializes in cannabis-infused food, prepared a meal sans weed, including oxtail, chicken legs, macaroni and cheese, and shrimp. Hemper, a subscription box service that delivers monthly smoking-related items to your door, supplied sample boxes. A bartender also served Ciroc-infused drinks and beer. Good food, freebies and an impeccable view of the Los Angeles skyline added to Ty's celebratory night.
Ty's personal campaign continued with a two-day pop-up shop, held across the street from the famed El Rey Theatre on Wilshire Boulevard. From 11 a.m. until 8 p.m. PT, guests were greeted with art displays featuring political imagery, a DJ, a t-shirt press and a photo booth.
Shoppers also had the chance to buy exclusive merchandise with designs that stayed true to project's theme. One shirt displayed "Zaddy," a nod to Ty's similarly titled first single off the album, while another showed "No Justice," a reference to the hip-hop star's collaboration with his incarcerated brother, Big TC, and the chant often heard at protests around the country in response to the nation's recent cases of police brutality. Hoodies and hats were also available for purchase donning slogans that read "Make America Wavy Again" and "Taylor Gang or Die."
Ty Dolla $ign capped off his weekend with the inaugural Dolla Day concert at the Hollywood Palladium on Sunday (Sep. 25). The event, which was live-streamed on Tidal, also doubled as a voter registration drive through Hip Hop Caucus’ "Respect My Vote" initiative, where attendees both online and in-person had the opportunity to register to vote. Judging by the politically themed art and the interstitial narration on Campaign, the California hit-maker is trying to use his platform to encourage change, and mobilize the young fans who support his music.
The Dolla Day bonanza was jam-packed with sets from major artists, like Grammy-winning rapper and hometown hero Kendrick Lamar, who came out to perform "Untitled 07" -- just 24 hours after rocking the Global Citizen Festival stage. A$AP Rocky represented for the East Coast, delivering "Lord Pretty Flacko Jodye 2" off 2015’s At Long Last A$AP. G-Eazy joined the party to play his When It's Dark Out singles "You Got Me" and Hot 100 top 10 hit "Me, Myself, and I." Taylor Gang leader Wiz Khalifa also popped up for his featured appearance on Ty's "Or Nah."
Other artists who joined Dolla $ign on stage included Joe Moses, Madeintokyo, Belly, TeeCee4800 and producer DJ Mustard, who performed a string of hits with his longtime collaborator including "Paranoid," "Saved," "Only Right," "You and Your Friends" and "Toot It and Boot It." Notable faces in the crowd included Irv Gotti, Terrence J and Ja Rule. There seemed to be too many friends in the building for Ty Dolla $ign to thank, a point driven home by the host's closing admission: "So many names. If I didn’t say it, I was high."