Hip-Hop

Kanye West Instagram Hits 1 Million With Just One Pic

Kanye West at the MTV Video Music Awards
Charles Sykes/Invision/AP

Kanye West at the MTV Video Music Awards at Madison Square Garden on Aug. 28, 2016, in New York City.

Less is more. If you don't believe it, just ask Kanye West. From the minimal aesthetic of his Yeezy Season 4 fashion collection to his brand-new Instagram account, 'Ye likes to keep it fresh and clean. And it seems to be working, since he's amassed one million followers since launching the Insta account late Saturday night (Sept. 17) with just a single pic. The un-captioned, moody screenshot of the Johnny Cab scene from Arnold Schwarzenegger’s 1990 film Total Recall has already generated nearly 59,000 comments and 381,000 likes.

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He's got quite a way to go to match wife Kim Kardashian West's 82 million Insta followers, but you have to start somewhere.