Big K.R.I.T. Talks Parting Ways With Def Jam & His New Independent Venture, Multi

Big K.R.I.T
Marcus Ingram/BET/Getty Images for BET

Big K.R.I.T performs onstage during the 2016 BET Hip Hop Awards at Cobb Energy Performing Arts Center on Sept. 17, 2016 in Atlanta. 

After the summer release of 12 For 12, a series where he released 12 freestyles in 12 hours, Big K.R.I.T. revealed via Twitter that he was no longer signed to Def Jam Records. "I want to thank each and every one of you for following & supporting me through out my career up until this moment," he tweeted back in July. "And at this moment right now, I want to share with you, that I am no longer with Def Jam. It's officially MULTI til the Sun die."

Since his announcement, the soulful Mississippi rapper has been lending his thorough bars to tracks like Kenneth Whalum’s "Might Not Be Ok" and DJ Greg Street’s "I Am Somebody."

Before taking the stage at the taping for the BET Hip Hop Awards for a politically-charged performance on Saturday night (Sept. 17), Big K.R.I.T. hit the green carpet and spoke with Billboard about parting with his former label, and what his latest business venture entails.

Big K.R.I.T. Reveals He's 'No Longer with Def Jam'

“I’ve always had my creative control but people just grow apart. The business was also changing, and it just happened. It is was it is,” he explained. "I’m not going to elaborate into the extreme. It’s definitely a longer story but for the most part, it’s no love lost.”

He continued by plugging his new production company, MULTI, which he says represents multi-talented people like himself. "I produce, I mix, I rap, I write, I sing. I’m bringing aboard a lot of people who can play more than one position," K.R.I.T. explained. "You’ve got Big Sant, a hip hop artist who writes and is also an actor. I’ve got other producers I’m working with as well, so it’s amazing.”