Drake Says His New Houston Club's Motto Is: 'Treat Yourself Don't Cheat Yourself'

Drake performs in 2016
Erika Goldring/Getty Images

Drake performs on Sept. 2, 2016 in New Orleans.

Leave the perfumes and sneakers to the other dudes, Drake is diversifying his portfolio by opening up the kind of classy place where he can be sure his music will always be in heavy rotation: The Ballet. After teasing a "new dance experience" over the weekend, Drizzy explained himself on Monday (Sept. 5) with an Instgram post announcing the the 2017 grand opening of his Houston-based nightclub.

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He hosted a pop-up version of Ballet on Monday night, telling those gathered, "tonight is a different take on how it should be done in Houston. Treat yourself don't cheat yourself. Where the women are on a pedestal and the surroundings are unforgettable."



The Ballet pop-up took place on the same night Drake played at Houston's Toyota Centre as part of his Summer Sixteen tour. The Drake fansite Word on Road posted a video of Drake running down the Ballet concept at the pop-up, telling the audience, "There's a culture out there of dancing and it's not about no strip club s--t. It's really just about these amazing women that we've got in one spot, the music that we've got, and the Houston culture that we got. I just wanna let you know that I'm going to bring it to you in the most honest and genuine way possible."

While some have described Ballet as a strip club, so far Drake has not tagged it that way and a spokesperson for the rapper who calls Houston his second home told Billboard that it is not a gentleman's club, but that no other details on the concept were available at press time.