Kanye West, Future Producer Metro Boomin Calls Out Exclusives and 'the Streaming War'
"This streaming war shit is so sus," the celebrated producer writes.
Metro Boomin, the celebrated producer behind artists like Future ("Jumpman," "Low Life"), Travi$ Scott ("3500") and Kanye West ("Father Stretch My Hands Pt. 1," "Waves") is one of the brightest rising stars in hip-hop today. But while many of his collaborators have weighed in on the streaming wars, choosing to debut albums exclusively with Apple Music (Future's Evol, Drake and Future's What a Time To Be Alive) or Tidal (Kanye West's The Life of Pablo), the 22-year-old took to Twitter yesterday to decry the continued fracturing of the streaming marketplace.
"Just searched iTunes for 10 minutes for song cry by jay z and couldn't find it, then searched 4 blueprint and remembered tidal vs apple," he wrote on Twitter yesterday. "This streaming war shit is so sus with all the exclusivity bullshit. Just let the kids have the music because that's what it should be about... Shouldn't have to have subscriptions to 2 different services just to listen to blueprint and views. Makes me miss how simple CDs were."
Metro's complaints echo those of many in the music industry, as well as plenty of fans, who decry the practice of exclusives that force many to sign up for multiple streaming services in order to hear the latest music from some of the biggest artists in the world. Spotify -- which has thus far stayed out of the exclusives game -- and Apple Music and Tidal all charge $9.99 a month for on-demand access to their catalogs of millions of songs.
And in the wake of Frank Ocean's back-to-back Apple Music exclusive album releases, Endless and Blond, the latter of which was released without his former label Def Jam, Universal Music Group chief Lucian Grainge instituted a ban on one-platform exclusives for all the artists under the purview of the biggest record label in the world.
Grainge, as well as other executives in the industry across several different labels, is upset that exclusives don't give new releases the widest market share available, segmenting the available audience to, for instance, Apple Music's 15 million paid subscribers, or Tidal's four million. Metro, similarly, wants his music to be heard by as many people as possible wherever they prefer to listen.
"I promise all my fans and supporters that my album will not be any kind of streaming exclusive. Fuck the money I do this for the culture," he continued on Twitter. "Apple Music, tidal, Spotify, Pandora, whatever you use, my album will be instantly available and accessible for you. Because thats the point."
Metro has released two projects under his own name in his career, the mixtape 19 & Boomin in 2013, which featured contributions from Future, Gucci Mane, Young Thug and more, and the collaborative project with 21 Savage, Savage Mode, released this past July. Read his tweets here.