Diddy Releases Motivational Short Film 'Let's Get It' For CÎROC's New Campaign: Premiere

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Sean Combs performs at Essence Festival at Mercedes-Benz Superdome in New Orleans on July 3, 2016.  

Hip-hop mogul Sean "Diddy" Combs salutes the hustler's spirit in a new, two-minute short film titled Let's Get It, which stars French Montana and DJ Khaled, as part of CÎROC's new campaign. 

“I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success," said the chairman of Combs Enterprises in a release sent to Billboard.  "I am using my story to encourage others to follow their dreams and achieve greatness, and together with CIROC, fueling the spirit of the hustle and celebrating the journey."


Narrated by Combs and directed by Emmy Award winner Zachary Heinzerling, the motivational clip tells the story of the icon's own come-up from a paper boy to a prolific producer and artist who turned his musical dreams into a reality. "It's that spirit that makes something out of nothing, to make a way out of no way," Diddy says in the clip. The campaign, created by 72andSunny New York, also hones in on CÎROC's iconic "circumflex," meant to represent "upward mobility, aspiration and the brand’s French heritage." 

Let's Get It will air in :15 and :30-second versions across television networks like CNN, Bravo, REVOLT, TV1, CNBC, USA, BET, VH1 and others. Get your first look at the film below.