Earlier this year, a glut of avid Kanye West fans marched to SoHo in New York to satisfy their insatiable need for The Life of Pablo merchandise. While some hypebeasts were able to go "H.A.M" and cop merch, others haplessly waited on a lengthy line just to get in. The burgundy shirts emblazoned with 'Ye’s succinct “I Feel Like Pablo” tagline owned the springtime.
Fast forward to the summer, and the opening night (Aug. 19) of Yeezy’s global Pablo pop-up takeover -- the rapper announced he would launch 21 shops around the world earlier this week -- had the streets of New York in a frenzy. This time around, The Supermarket in Tribeca served as West's proverbial home for everything Pablo. The sweltering heat didn’t stop zealous middle-school kids and fashion junkies from forming a snake-like line, which wrapped around the block since the wee hours of the morning. Fans downed countless bottles of water supplied by The Supermarket to stay hydrated while they waited to be escorted inside the store.