Latin Music Week

PartyNextDoor Is the Ultimate Ladies' Man on 'P3'

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Partynextdoor performs at Merriweather Post Pavilion in Maryland on May 15, 2016. 

For those fortunate enough to be young and successful, a unique set of problems are attached to matters of the heart. Look at the life of Jahron "PartyNextDoor" Brathwaite, the 23-year-old alt-R&B singer-songwriter who’s built his burgeoning career and image on being a ‘hood Casanova that’s unafraid to profess his admiration for a woman, but also ruthless in his delivery. 

On his latest studio effort PARTYNEXTDOOR3 (P3), Party is picking up where he left off two years ago when he dropped his PARTYNEXTDOOR TWO (the follow-up to his self-titled 2013 mixtape). To say he’s matured would be an overstatement. PND’s remained the same topically, keeping his subject matter acutely focused on his relationships with the opposite sex. He’s three projects in, but a fan probably couldn’t tell you much about his family or political views from his catalog. Thankfully, he continues to do what he does well -- lifestyle music with vibes fit for chic, chill nightspots where downtown studs and beauties collide, be it in his native Toronto or Los Angeles.

The project reeks of weed smoke and is drenched in stiff drinks (there's even ode to the Don Julio tequila called "1942") and reckless decisions over down-tempo beats, matched with reflective lyrics. Party's music remains thrilling in its candor, like on "Temptations." The woozy track tells the tale of a one-sided relationship where a lady only wants to be seen with PND as the crooner yearns for something deeper. "Confess that you were lost," he demands with each sentence echoing. "You're looking to be found/ You're searching to be seen/ You’re anxious to believe/ My love is natural/ It’ll find you wherever you are/ You're still number one to me."

Partynextdoor Drops Highly Anticipated 'P3' Album

PND's search beyond the surface is characteristic of this generation's alternative R&B singers. The Weeknd is best known for delivering his aggressive lyrics about bedroom conquests and tales of burnt out relationships over productions fit for a psychological thriller. Louisville, Kentucky upstart Bryson Tiller can be both a straight-shooter and a cunning charmer when singing to women -- one part sap, another part capable jerk. It’s no wonder that all three are connected to Drake, the emotional rap titan and frequent singer who brightened Weeknd’s star wattage in 2011 with his Take Care album. Tiller often credits Drake as a huge inspiration, even admitting that he almost signed to Drake’s OVO Sound record label in 2015. Party is an actual OVO Sound signee and a frequent collaborator who shares the label head's moody range, as heard on P3's lead single "Come and See Me." 

Sets like Party's album broaden the R&B landscape. Now that Party is suffering from success, the search for "real" love may prove difficult in a genre that glorifies escapades with groupies. For better or worse, his album details the great adventures of a lady collector who picks up women that flock to the spotlight. Yet, the set represents for the guys who have had their fair share of between-the-sheets affairs but still wallow in feelings deeper than sexual healing. 

These are what many would consider good problems to have. Just listen to Party's sexy number "Don't Run." He's beaming about a girl (another thrill seeker) who approached him via direct message on Instagram and is coming to visit him in Toronto. "She know who to check when she come around," he sings on top of thick bass. He is the man and he knows it. For many reasons, “tings" -- as he refers to these girls -- all want a Party invitation. He's clearly happy to host... for now, at least. He’s living the life of his choosing -- no losses here.