For those fortunate enough to be young and successful, a unique set of problems are attached to matters of the heart. Look at the life of Jahron "PartyNextDoor" Brathwaite, the 23-year-old alt-R&B singer-songwriter who’s built his burgeoning career and image on being a ‘hood Casanova that’s unafraid to profess his admiration for a woman, but also ruthless in his delivery.
On his latest studio effort PARTYNEXTDOOR3 (P3), Party is picking up where he left off two years ago when he dropped his PARTYNEXTDOOR TWO (the follow-up to his self-titled 2013 mixtape). To say he’s matured would be an overstatement. PND’s remained the same topically, keeping his subject matter acutely focused on his relationships with the opposite sex. He’s three projects in, but a fan probably couldn’t tell you much about his family or political views from his catalog. Thankfully, he continues to do what he does well -- lifestyle music with vibes fit for chic, chill nightspots where downtown studs and beauties collide, be it in his native Toronto or Los Angeles.
The project reeks of weed smoke and is drenched in stiff drinks (there's even ode to the Don Julio tequila called "1942") and reckless decisions over down-tempo beats, matched with reflective lyrics. Party's music remains thrilling in its candor, like on "Temptations." The woozy track tells the tale of a one-sided relationship where a lady only wants to be seen with PND as the crooner yearns for something deeper. "Confess that you were lost," he demands with each sentence echoing. "You're looking to be found/ You're searching to be seen/ You’re anxious to believe/ My love is natural/ It’ll find you wherever you are/ You're still number one to me."