Hip-Hop

Doggy Style Records Signee Heebz Street Releases 'Letters': Premiere

HeebzStreet
Urban Hitchcock

HeebzStreet

Snoop Dogg is keeping busy with the reboot of Doggy Style Records. Today, one of the roster's signees, New Jersey rapper Heebz Street, employs the alphabet for a melodic track called "Letters," premiering on Billboard.

"I started writing to 'Letters' after linking with producer Jonathan Hay. Once he played it for me, I was instantly in love with the beat. I told him it had huge hit potential," said Heebz Street in a statement to Billboard. "I wanted to really work with the idea of letters in the alphabet and how they are like, you know, the building blocks to words which I use in hip-hop; my number one form of expression."

He adds about signing with Snoop's roster, "I think the deal with Snoop Dogg really helped inspire this song too and just knowing what I now represent helped me write the song with a somewhat new level of seriousness. Like this is real. Snoop Dogg is messing with you, so make the OG proud, you know? I feel like 'Letters' was the perfect song to write to following the deal with Snoop. It was like fate. I'm just hoping everyone else can relate and feel the same way I feel about the record."

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Beatsmith Jonathan Hay also praises his collaborator. "Heebz Street wrote and executed a great vocal performance for the song," he also tells Billboard. "His last four bars of lyrics really bring it home when he raps 'Getting higher than a falcon nest/ Ain't no JFK and I ain't no Malcolm X/ Ain't Picasso and I never been an alpha yet/ I paint a perfect picture with the alphabet, I'm thanking God for letters.'"

"Letters" also features Ana (real name Iliana Eve) on vocals alongside Heebz Street with saxophone by Matt Berman of Monroe, who performs with The Killers' Brandon Flowers. Sing along with Heebz Street's ABC's below.