Kendrick Lamar Performs 'Untitled 07 | Levitate' at March Madness Festival: Watch
Kendrick Lamar headlined the March Madness Musical Festival in Houston on Saturday (April 2), an event associated with the NCAA men’s basketball Final Four. While there, he performed "Untitled 07 | Levitate" off of his Untitled Unmastered project.
The performance streamed online and aired on TBS and TNT right before the UNC vs. Syracuse game, according to Pitchfork.
Before his set, Lamar joined Ernie Johnson, Clark Kellogg, Kenny Smith and Charles Barkley on the Final Four pre-show to talk basketball and getting into the zone to create a successful song.
Rating his own basketball skills as an 8.5 out of 10, the rapper said that “what it takes to win” in the studio is “no distractions. You have to completely zero in. Phones off. Bad energy in the studio, kick them out. You have to be 100% dedicated, period.”
Watch his performance, followed by the interview clip, below.