Sade Serena Recruits Shaggy for Infectious Jam 'Dum' (Premiere)
Following Rihanna's dance hall smash "Work" and Kanye West paying homage to Sister Nancy on the "Bam Bam"-sampling "Famous," Jamaican songstress Sade Serena taps reggae vet Shaggy for another infectious hip-swaying number called "Dum," premiering on Billboard.
"Growing up I have always looked up to Shaggy and other Reggae artist like Sean Paul and Elephant Man that paved their way into mainstream success," says Sade, who chomped away at Raisin Bran cereal and Skittles while recording the upbeat track. "To have a diamond-selling artist like Shaggy on my record is a dream come true for me. “
The BET Music Matters artist also recruited Grammy Award-winning producer J-Vibe for "Dum," which will be released through Shaggy's imprint Ranch Entertainment. The song also appears on her latest EP Jerk Sauce (which dropped Friday, March 25), a yummy mix of R&B, pop and dance hall.