The one-year anniversary of Tidal's gaudy, much-maligned launch event in New York City is tomorrow, March 30 -- so naturally, the service celebrating with an announcement the day before, releasing new numbers on both subscribers and exclusive releases. In its first year, Tidal claims to have passed three million paid subscribers globally, adding about 2.5 million subs to the approximately 540,000 it had when it launched in the U.S.
Of those subscribers, 45 percent, or around 1.35 million, have signed up for its hi-fidelity, lossless audio/video tier, which costs $19.99 per month as opposed to its regular $9.99/month tier. Those fans pay for access to almost 40 million tracks and 130,000 music videos, as well as its live streams, exclusive premieres and original video content series. While three million subscribers is certainly a win for Tidal in 12 months, it still lags behind its biggest competitors in the streaming space; Apple Music, which launched last June, claims 11 million paid subscribers, while Spotify CEO Daniel Ek just announced last week that his service hit the 30 million subscriber mark, adding five million in the first few months of 2016.