Thug's frequent collaborator Be El Be confirmed the drop date after retweeting a Billboard staffer's picture of the procession. "Don't like the casket theme at all But there goes your date on ss3," he wrote.
Watch Young Thug Represent For 'My People' In New Video Feat. Duke
Thug's 300 label boss, Lyor Cohen, teased the funeral on Snapchat, saying, "Today in Austin, we're gonna bury Slime Season 3."
Be El Be expanded on Twitter. "What Lyor meant was, dropping SS3 and getting past all the talk and this era of thug," he posted. "Moving forward to dropping albums and hits SS3 OTW [??]"
A rep also said the procession marked the end of Thug's Slime Season era and the beginning of what was being described internally as "Year of Thug."
Listen to Young Thug's New Mixtape 'Slime Season 2' Featuring Birdman, Rich Homie Quan & More
This isn't the first time Thug has employed theatrics for promo. He recently rode around on a horse in ATL to get the word out about his HY!£UN35 tour.
Additional reporting by Dan Rys