Latin Music Week

Kweku Collins Drops Dreamy New Single 'Death of a Salesman': Exclusive

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Kweku Collins

Illinois upstart Kweku Collins has been steadily building a fan base for himself since the release of his Say It Here, While It's Safe project last year. Now, as he gears up to release his second project with Chicago label Closed Sessions, Nat Love (due out April 8), Collins is giving fans a taste of his new direction with his latest single, "Death Of A Salesman."

Produced by fellow Closed Sessions artists oddCouple, the song flips a dreamy, "In The Jungle"-esque beat as Collins meditates in a sing-song cadence on the stark realities of gun violence and gang culture in America. "'Death Of A Salesman' is about awareness, destruction, and ultimately reconstruction," Collins tells Billboard in a statement. "Being failed by a system created to 'protect and serve' the people within its jurisdiction is daily. Pay attention."

The first single from Nat Love, the ominous "Ghost," came out in February as Collins prepares to show off his new progression with the world. "Nat Love is a story about development," he says. "It's about creating a place for yourself where you otherwise have none. It's hard to explain; it's kinda like a chisel taken to a sculpture with no defining features."

Check out the song above and its artwork below.