Kendrick Lamar, Fetty Wap & Joey Bada$$ Join Calvin Klein Campaign

Kendrick Lamar 2015
Bryan Steffy/WireImage

Kendrick Lamar performs during the 2015 Life is Beautiful festival on Sept. 27, 2015 in Las Vegas, Nevada.

Calvin Klein recruited some of rap's finest for the spring 2016 campaign. After Justin Bieber and his CK underwear made a splash on timelines Tuesday, MCs like Kendrick Lamar, Fetty Wap and Joey Bada$$ stepped in front of the camera to promote the brand. They also filled in the blank for the campaign tagline "I _______ in #mycalvins."

See the rhymers strike a pose below.

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I reflect in #mycalvins @calvinklein

A photo posted by Kendrick Lamar (@kendricklamar) on

Other familiar faces for the steamy CK campaign include model Kendall Jenner, songbird FKA Twigs and actress/model Abbey Lee Kershaw.

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