Latin Grammys 2018

Kendrick Lamar to Receive Compton Key to the City

Josh Brasted/WireImage
Kendrick Lamar performs during the Bonnaroo Music & Arts Festival on June 12, 2015 in Manchester, Tennessee.

Kendrick Lamar has made a career off repping his hometown Compton with a positive message of unity and empowerment. (He even suggested he should run for mayor on "King Kunta.") Now, he's going to be honored with a key to the city. 

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Compton mayor Aja Brown posted to Twitter on Thursday (Jan. 14) that the hometown superstar rapper would be receiving the honor on Saturday, Feb. 13. 

 

Lamar responded graciously, including the phrase "HUBLUV," which references Compton's "Hub City" nickname given for its central location within Los Angeles County.

 

To which Brown geeked out with emojis just a little bit.

 

Lamar also released a video promoting his new line of red and blue classic leather Reebok shoes with a message of unity between gangs on Thursday.

In it, rappers Jay Rock -- who's also signed to Lamar's label and management company Top Dawg Entertainment -- and Glasses Malone are brought together, crossing ganglions, to discuss the importance of harmony over hatred. Rock is a Bounty Hunter Blood and Malone is a Watts Crips, together bringing a powerful message while preaching to Lamar's significantly voice and the way he's chosen to use it. 

Watch the video here: