Prince Harvey Records Entire New Album Inside Apple Store

Prince Harvey
Sarah Wang

Prince Harvey

Rapper Prince Harvey is set to release his latest album, PHATASS, later this month -- and the album is quite unique to other rap albums on the charts. It wasn't made in a studio or on his own computer; the New York City rapper's entire album was recorded at the Apple Store in SoHo.

PHATASS, which stands for Prince Harvey at the Apple Store: SoHo, was created in the store because the rapper's computer crashed and he lost all of his equipment in a series of unfortunate events.

“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” he told The Daily Beast. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’”

Apple Music Day-After Impressions: Experts Waiting for Next Version

Harvey learned how to beat the system by befriending a few kind Apple employees and finding shortcuts such as hiding his files in the trash as to avoid the daily computer memory wipes. He dealt with obstacles like unfriendly security or store fire drills when he couldn't save his work in time before leaving the store. But after five days a week for 16 weeks, the album was finished -- without any instruments or high-quality studio equipment.

“I don’t think I’m poor. Poor is a mentality. I mean, I can be broke -- no money in my pocket -- but I’ve never been poor. I’ve been rich my whole life,” he said.

PHATASS will be released on July 26. Check out the full story here.


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.