Cam'ron Leads Treasure Hunt Around New York for Cash-Filled 'Killa Crunch' Cereal Boxes

Angela Pham/

Cam'ron performs at "DO NOT DISTURB", a collaboration between W Hotels and Boiler Room in New York City.

Cam'ron is leading people around New York looking in a hunt for cereal boxes bearing his face called Killa Crunch. The catch: each box contains a collectable T-shirt and some even have $100 in them. 

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This promotion was teased over the past week by Harlem rapper and a few of his friends: 

Before we get too far along, no, Cam'ron hasn't teamed with General Mills on this. There's no cereal in the boxes. It's actually a collaboration with Virgin Mega USA that has people searching bodegas and street corners all around Manhattan.  

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The Dipset Don and Virgin Mega USA documented the hunt Friday, giving out clues to the Killa Crunch box locations. 

The cereal boxes also include a "U Mad Lib" and "Dumb Smart" crossword on the back. For those not in New York, or just not on the hunt, sans-cash bundles are also going on sale Monday at 4 p.m. EST for $45 via the Virgin app


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