Watch a Relationship Fall Apart In TCVVX's 'Love You' Video: Exclusive Premiere

Conkrete Media Group


TCVVX (pronounced TC) is a new alt-R&B artist to watch.

One of his stand out tracks is "Love You," which is about "a couple that is learning when it's time to say, 'enough is enough.'"

Watch the official music video for "Love You" below, premiered here on The Juice:

"Love You" is fleet, synthesizer-heavy R&B. It opens in the middle of an explosive relationship. TC's first line is, "Are you okay? You look upset." The couple can't exist together, but they're not strong enough to exist apart from one another either: "As much as we argue, as much as we fight/ it's getter harder to be here without you at night."

The video depicts both the love and the hurt. Sometimes the couple is holding hands affectionately, up against a wall; sometimes TC appears to be pushing his girlfriend -- played by London Zhiloh -- against the wall in anger. As the video progresses, there's more frustration and less love.

TC says about his video, "Love hard, then you won’t have to deal with the unnecessary." But sometimes loving hard still isn't enough.


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