'He really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine.'
On Jan. 28, on his 29th birthday, J. Cole walked in his mentor/Roc Nation boss Jay Z's big footsteps once again. At his headlining gig at the Theater at Madison Square Garden, the "Power Trip" rapper officially became an executive, revealing that he had partnered with Interscope Records to form a new label, Dreamville. Attendees at the show, the last stop of Cole's Dreams May Come tour, received a flyer announcing the deal and a mixtape, titled "Revenge of the Dreamers."?
?"We've been dreaming about a label situation for years," Cole told Billboard over the phone a few days after the announcement. "The deal's been official since late December, and we'd been working on it for a while before that, but it felt too important to just go out and yell it right when it happened. It needed a more grand announcement."? ?
Cole explained that talks with Interscope began when Joie Manda, Interscope president of urban music, reached out to him for a meeting last year. "I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision."? ?