Zac Brown Launches Collective to Cover Projects in Music, Film, Food, Fashion & More

John Shearer/Getty Images for iHeartMedia
Zac Brown of Zac Brown Band performs onstage during the 2016 iHeartCountry Festival at The Frank Erwin Center on April 30, 2016 in Austin, Texas. 

Zac Brown Band frontman Zac Brown announced on Tuesday (Dec. 11) the launch of his new new entertainment and lifestyle branded parent company, Zac Brown Collective (ZBC).  

Formerly known as Southern Ground, with this relaunch the company expands its portfolio of brands as an entity grounded in the "American experience," spanning music, film, food, fashion, custom design and American-made gear.

"We've been working towards this development for years," said Brown in a statement. "My team and I are more than ready to roll out our roster of unique brands that embody our latest vision of delivering consumers a genuine American experience. It's an exciting time for us and we can't wait to show the world what we have to offer."

ZBC will act as a parent company to a variety of brands, each of which falling under one of the previously mentioned categories.

In music, the company plans to soon roll out expanded artists services, including fan experience and fan club management, merchandise management and artist management. The food division will cover Brown's stakes in various food and service ventures, including the newly opened Zac Brown's Social Club inside State Farm Arena in Atlanta, the Remedy Bakeshop line of gluten-free cookies and snacks, and the Z. Alexander Brown wine brand. As well, ZBC is expanding its reach in fashion beyond band merchandise through the acquisition of Los Angeles-based American-made line Sheehan and Company.

In film, Brown's production company Southern Reel has produced many videos for the band over the years and recently worked with Cirque de Soleil to create a stage and video show for Brown's pop music side-project, Sir Rosevelt. Now, ZBC is planning to leverage that experience beyond band projects into feature film, TV and digital video.

ZBC will also cover Brown's in-house custom design company, ZB Customs, which works with wood, metal and leather on pieces ranging from custom vehicles to one-of-a-kind furniture pieces and more, with work featured on Animal Planet's Treehouse Masters and the CMAs. And the collective will also cover Brown's various gear endeavors, including his premium knife company, Southern Grind, and his audio company, DemerBox.

Lastly, ZBC will continue to support Camp Southern Ground, by allocating funds and resources to the nonprofit that helps military and veteran families. The camp further serves children with autism spectrum disorder, ADHD, dyslexia, social or emotional challenges and typically developing children.

Brown added: "I am also so proud that our work with Zac Brown Collective will aid in building a stronger future for Camp Southern Ground and its amazing mission."