Chart-topping country group LANCO teamed up with Hard Rock Hotels to bring fans a unique concert experience through a new global partnership with Sony Music Entertainment. The first artist of any genre to take part in Hard Rock’s latest initiative, LANCO put on a special oceanside performance for the band’s biggest fans at the Hard Rock property in Daytona Beach, Fla.
The LANCO guys sang songs from their Top Country Albums-topping debut LP Hallelujah Nights, including their current single “Born To Love You” and the No. 1 Country Airplay hit “Greatest Love Story.” Billboard has an exclusive look at an acoustic performance of the track “Pick You Up,” a favorite among LANCO’s fans and frontman Brandon Lancaster alike.
“’Pick You Up’ was one of my favorite songs to write off this album, and the guys and I enjoyed being able to strip this song back and put the focus on its melody and lyrics,” Lancaster says. “You can’t beat the backdrop in Daytona, and we appreciate Hard Rock International and Sony for choosing us as the first artist for their new collaboration.”