Amazon is answering the country music industry’s prayers: it’s launching a country playlist targeted at the rest of the world.
Country Heat, its first global country playlist, launches today (Apr. 27) in 35 countries, showcasing new and established country acts with what Amazon’s curators see as potential worldwide appeal.
"Country Heat represents the biggest and best in country music right now and sharing this specific list around the globe provides a massive look for these artists that might not yet have a presence outside the US,” says Emily Cohen, who is leading the curation of the playlist out of Nashville as country music curator for Amazon Music. "The artists represented on Country Heat are defining modern country music, and have an impact on the genre worldwide via music streaming and international touring. We've also chosen to showcase developing country artists from around the world, such as The Shires from the UK and Morgan Evans from Australia, to begin to help them build a musical foundation both here in the States and territories around the world."