Tenille Arts' Performance on 'The Bachelor' Leads to Deal With Reviver Records

Tenille Arts
Courtesy of 19th and Grand Records

Tenille Arts

Six weeks after she made her national TV debut with a performance on ABC's The Bachelor, Canadian-born singer-songwriter Tenille Arts has signed a recording deal with Reviver, Billboard has exclusively learned.

Reviver will drive the marketing and radio-promotion aspects of her career while she continues to develop creatively through existing associations with Dreamcatcher Management and Noble Vision Music, a publishing company that released her album Rebel Child in October 2017 through its 19th & Grand imprint.

Arts accrued 2 million streams in 2017, and her independently released "Cold Feet" was the subject of a Makin' Tracks feature in the Sept. 11, 2017, issue of the Billboard Country Update. When producers with The Bachelor subsequently offered her a performance slot -- rare for an independent and/or unsigned act -- she found "Moment of Weakness" in her catalog and pitched it specifically for that opportunity. "I'm a fan of the show, so I knew what those performance situations were like," she says. "The song pretty much said everything I knew they would be feeling in that moment."

Dreamcatcher set up a full-band showcase for her at the start of a "watch party" when The Bachelor aired Jan. 29. Reviver executive vp/GM -- who previously worked with Dreamcatcher principle Jim Mazza -- was impressed with her and quickly got the wheels turning at the upstart label, which is currently charting singles by David Lee Murphy and Kenny Chesney, LoCash and Michael Tyler.

When Arts mentioned her affinity for Dixie Chicks during a meeting with the label, she was challenged to do one of their songs for the executives, including senior vp promotion Bob Reeves, who worked the trio in its infancy.

"She did 'Cowboy Take Me Away' with no rehearsal -- no way she could have known we were going to throw that at her -- and she just killed it," says Michaels. "It's a very tough audience. You don't cover the Dixie Chicks in front of Bob Reeves unless you are fearless."

She's expected to begin a radio promotion tour in the coming weeks, with the first single in the new deal to be decided. "Every time I've seen her, she rises to the occasion," says Michaels. "She's a star, and I can't wait for the rest of the world to find out."