Jon Loba, exec VP for BBR Music Group, home to Jason Aldean and Adam Craig, relays his experience as he lived the terror with his staff and artists long distance.
Jon Loba, exec VP for BBR Music Group, home to Jason Aldean and Adam Craig, was not in Las Vegas Sunday night when his acts played the Route 91 Harvest Festival. But from the time the shooting began on the Las Vegas Strip, he was in contact with two BBR staffers at the event [whose names Billboard decided not to reveal], Craig and Aldean’s security force. He relays his experience to Billboard as he lived the terror with his staff and artists long distance
I was living in real time with a couple of them on the phone and it was horrifying from 1,500 miles away. I cannot imagine in person what it was like. While they are physically OK, there’s no doubt that they’ll have psychological scars and be dealing with this for a while mentally, but we’re blessed that they’re still here and with us.
Three staffers were on the side of the stage. There was so much confusion going on [when the shooting began], they didn’t necessarily run where the artist was and the rest of the stage crew, they went in a different direction. One of them told me, like everyone, it took them a moment to realize what was happening. They thought it was fireworks. When they realized what was happening, they went into survival mode and ran. One said there was blood all over and bodies falling.