Nikki Lane Hits the 'Jackpot' in New Video: Exclusive Premiere

Nikki Lane
Jessica Lehrman

Nikki Lane

Nikki Lane is living the high life in her new video for “Jackpot,” premiering exclusively on Billboard today (Jan. 19).

The Chris Phelps-directed visual follows Lane through Sin City as she sells her guitar for $200, watches all the 7s roll in at the casino and heads straight to a chapel to be married by Vegas’ most popular minister, Elvis.

Speaking about the video, Lane tells Billboard, “Making music videos is all about living out my quirky dreams. For this one, I convinced my label to fund a trip to Vegas to get 'married' by Elvis, then spend the whole night drunk in the El Cortez Casino pretending we were in the film Casino.”

She continues, “It was a perfect concept, and easy to execute with the help of my friends Darin Feinstein and Roxie Amoroso. Those two literally hold the keys to the city of Vegas, and we were able to pull off all sorts of fun on our little shoestring budget."

Lane’s third album Highway Queen is due out on Feb. 17. Check out the “Jackpot” video below.


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