The three-hour show falls in the key demo but holds up reasonably well in total viewers.
It was bound to be a tough go for the CMA Awards. Facing a record-smashing World Series, one expected to bring in roughly 40 million viewers once final ratings come in, the ABC telecast logged all-time lows.
But the CMAs, highlighted by a collaboration between Beyonce and one country music pariah, still brought in more-than-respectable hauls. Three-hour coverage averaged a 2.9 rating among adults 18-49 and 12.8 million viewers. That's off nearly a full ratings point in the key demo from last year. But, all told, the show was off by less than 1 million viewers — pretty respectable considering the ratings obstacle.