Jason Aldean's 'They Don't Know' Album Now Streaming on Tidal
The streaming service will get a 24 hour window of exclusivity.
Jason Aldean's seventh studio album, They Don't Know, has arrived as a streaming exclusive on Tidal nearly four weeks after its Sept. 9 retail release. As is standard for the service, members can listen to the album in its entirety, while non-members are limited to 30-second previews.
In August, Billboard reported that Aldean would be withholding They Don't Know from all streaming services for one month, with it expected to be released to all streamers after that period ended. But the veteran country singer, one of the 16 original artist-owners of Jay Z's Tidal service, released the album to Tidal early. A Tidal rep confirms the exclusive streaming window is for 24 hours and will end tonight at midnight.
Aldean has had a conflicted past when it comes to streaming services, having pulled his 2014 album Old Boots, New Dirt from Spotify a month after it broke the service's record for most first-week streams for a country album (Boots returned to Spotify a year later, in November 2015). In August, Aldean explained his rationale behind initially holding this latest project back from streaming.
"A new album is just like anything else," he said at the time. "When the new iPhone comes out, when you go to the Apple store, they’re not just handing them out for free. If you want something that’s brand new, you’re willing to pay the price for it. And then, after it’s been out for a while, you may get it at a discount. That’s just business 101."
So far this year, Aldean's fellow Tidal co-owners Rihanna, Kanye West, Beyonce, Usher and T.I. -- the latter whom joined Tidal's artist-owner ranks this February -- have all released projects with varying levels of exclusivity on the platform, while others such as Jay himself, Nicki Minaj, Madonna and J. Cole, among others, have utilized Tidal for exclusive concert streams or video releases.
Regardless, the staggered release strategy didn't hurt Aldean; upon release, They Don't Know became his third straight album to debut at No. 1 on the Billboard 200 albums chart, earning 138,000 equivalent album units and 131,000 in pure sales (the additional 7,000 units came from his first two singles, "Lights Come On" and "A Little More Summertime," which were available on all streaming services). The album is expected to be released to Spotify, Apple Music and all other streaming services tomorrow.