Country Comforts: Furniture & Housewares From Reba McEntire, Eric Church & More

Reba McEntire
Vivian Zink/NBC/NBCU Photo Bank via Getty Images

Reba McEntire photographed for The Voice in 2015.

Furniture and houseware licenses with top talent let America live like Nashville.

Artist: Kimberly Schlapman
Line: Oh Gussie!
About: Launched in 2015 at Cracker Barrel locations, the line includes whimsical kitchenware, home decor and holiday items.
Cost: $4-$40 
Vibe: The Little Big Town singer describes the line as “Southern with hints of vintage.”

Artist: Eric Church
Line: Highway to Home
About: The just-launched line includes bedroom, dining- room and upholstered furniture and accent pieces, some painted with Church’s song lyrics.
Cost: $250-$2,500
Vibe: Church, who worked with his dad at a furniture business, says that “now it has come full circle.”

Artist: Trisha Yearwood
Line: The Trisha Yearwood Home Collection
About: The 80-piece furniture line, launched in 2015 with Klaussner Home Furnishings, includes accent pieces and indoor and outdoor items.
Cost: $299-$1,999
Vibe: Many items are named after family members or Yearwood song titles.

Artist: Reba McEntire
Line: Rockin’ R by Reba
About: Another partnership with Cracker Barrel, the 61-piece collection includes stoneware, jewelry, a rocking chair and a portable turntable.
Cost: $4-$400
Vibe: Products were inspired by the singer’s “casual, country ranch” lifestyle.

Artist: Lady Antebellum
Line: Heartland Home Collection
About: The 12-product line, launched at Bed, Bath & Beyond, includes bed linens, curtains, pillows and comforters.
Cost: $20-$170
Vibe: “We wanted to combine tradition with something that is now,” says the group’s Charles Kelley.

Artist: Kellie Pickler
Line: Selma Drye
?About: The American Idol alum’s line of picture frames, pillows, soaps and more debuted in 2015 in partnership with the Grand Ole Opry.
?Cost: $4-$120
Vibe: Inspiration came from Pickler’s “spitfire” great-grandmother, who carried a pistol in her apron.

This article originally appeared in the Sept. 24 issue of Billboard. 


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.