In an interview with Billboard last year, Luke Bryan suggested that his “Huntin’, Fishin’ And Lovin’ Every Day” single is a strong statement of identity. “I own a hunting show,” he declared. “I own an outdoor clothing company. My tour is sponsored by Cabela’s. But I think for some reason people get sidetracked in who I am and what my music is. All people really want to write about is me shaking my butt. That’s fine, too, but this is a big part of my life and a big part of my story.”
The country singer braved gloomy weather to perform the track this morning (June 3) on Today. He also played another Kill The Lights’ single, “Strip It Down,” and a couple of oldies: “I Don’t Want This Night To End,” “Play It Again.” Watch footage from the performance below.