The guys of Florida Georgia Line are so excited about striking a deal with Mountain Dew that they’re literally singing it from the rooftop. At least that’s the premise of their brand-new commercial for the soft drink brand, which Billboard is premiering exclusively.
In April, the duo’s Tyler Hubbard and Brian Kelley invited their biggest Nashville-based fans to rock out with them atop the Acme Feed & Seed, a popular downtown honky-tonk. All the crowd had to do was grab a 12-oz. can of Dew and get their shine on. That fist-pumping, soda-slinging footage was used to create the Mountain Dew commercial, their first major project with the brand since announcing the partnership in January. (Proving their hometown draw, Hubbard and Kelley immediately headed off to play another exclusive show for a completely separate set of local superfans.)