Watch Eric Prydz Talk 'Epic 3.0' & Playing Madison Square Garden at All Costs

Lawrence Watson

Eric Prydz

Eric Prydz is losing money on his upcoming show at New York's Madison Square Garden on Sept. 27. But the Swedish producer swears it's worth it. 

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"Madison Square Garden is career-defining," he said. "And it's a way of giving back to the fans and making something special."

What Prydz made is unprecedented. The three-hour event, titled "Epic 3.0," is an immersive light show and live electronic music performance delivered by a structure of digital screens that is "bigger than a jumbo jet," said Prydz, 38. It's the third installment of his high-def concept show that began in 2011 as "Epic" and evolved into "Epic 2.0," which he brought to Chicago, Los Angeles and New York's Hammerstein Ballroom. Over the years, he's lost hundreds of thousands of dollars throwing the shows. In an effort to keep prices low (tickets to the MSG event range from $40 to $100) it has become more of a passion project.  

And "Epic 3.0" is special. It's his largest and most expensive show yet, and will require a specific setup unique to the Garden. There will be two hours of original animation, enough lasers to make you dizzy, and the world's biggest hologram that stretches 60 feet wide. And because this is the 10-year anniversary of his label, Pryda, the evening's soundtrack will mix classic tracks with new material  set to be released on a forthcoming Pryda 10 album. "It's like a celebration," he said. 

It will also, importantly, not be a DJ set. Other than the first two tracks, the entire show is improvised by him and a staff of 20 who steer the audio and visuals to match audience reactions. In other words, it's a one-time thing.

"I still have trouble wrapping my head around the fact that electronic music has gotten so big that we're in Madison Square Garden," he said. "No pressure."

Prydz will play the Garden on Sept. 27 at 8 p.m. For tickets, visit