The U.S. Trademark Office can sometimes resemble a cat-and-mouse game. Six months ago, we broke news that Disney was investigating a trademark registration filed by the company owned by EDM star Joel Zimmerman, better known as Deadmau5 (pronounced "dead mouse"). Providing notice of a potential challenge isn't unusual at the Trademark & Trial Board. Now, though, Disney has filed formal papers opposing the attempted registration of a mark consisting of a caricature of a mouse head with black ears, black face, white eyes and white mouth.
According to Disney, "Applicant's Mouse Ears Mark is nearly identical in appearance, connotation, and overall commercial impression to Disney's Mouse Ears Marks... Accordingly, Applicant's Mouse Ears Mark so resembles Disney's prior used and registered Disney's Mouse Ears Marks as to be likely, when used in connection with Applicant's Products and Services, to cause confusion, or to cause mistake, or to deceive under Section 2(d) of the Lanham Act."
Here's what the Deadmau5 registration looks like: