Avicii Hotel at SLS South Beach's five-day hospitality offering will pop up during the Winter Music Conference (March 21-30) and Ultra Music Festival (March 28-30, which he headlines for the second year in a row).
The Swedish music producer has partnered with Ultra for multiple marketing initiatives over the years. Besides introducing the Avicii Hotel for ten nights with the Marlin Hotel during last year's music festival, his face was emblazoned on partygoers' shuttle buses in 2011 and on ice cream trucks in 2012.
"The SLS brand is rooted in a commitment to culture, style and innovation, and partnering with Avicii is powerful representation of that dedication," added Costas Charalambous, Senior Vice President of SBE Nightlife Group. "Together we’ll create a one-of-a-kind experience for the EDM/dance music community that will add an unparalleled element to Miami Music Week."
Rooms are available to book online, with starting rates at $450 for single occupancy and $865 for double occupancy. Guests will be offered exclusive access to performances and events (to be announced at a later date) and can upgrade to special room packages that include tickets and VIP access to the entire property.
- This article originally appeared in THR.com.