Sebastian Ingrosso, 'Reload': Exclusive Behind the Scenes of the Video

If you’ve been in the presence of any EDM DJ this past summer, you’ve likely heard Sebastian Ingrosso, Tommy Trash and John Martin’s “Reload.” The continent-spanning video is just as epic, with mind-boggling effects as well as entanglements with the sheer awesomeness of our planet, as seen in this first look of the making-of “Reload” behind the scenes clip.

While the track is the biggest solo single by a former-Swedish House Mafia member, so far, it actually began during the SHM days when Ingrosso reached out to Australian DJ Tommy Trash to collaborate.

“I hit him up online and was like, ‘I love your stuff,’” Ingrosso says of how he and Trash linked up.  “We were sending ideas back and forth and then we met in LA and finished the song together.”

While “Reload” was originally released as an instrumental track a year ago, Ingrosso sought out SHM collaborators John Martin and Michel Zitron for a little topline action, but didn’t want “Reload” to compete with another tune that featured Martin on vocals at the time, “Don’t You Worry Child.”

“We tried to find another vocalist but no one was better than John Martin,” Ingrosso says. “So I called up the guys and said ‘Do you mind if I release a track with John Martin?’ and they said, 'Absolutely not, it’s a fucking great track.’”

Those “guys”, of course, are fellow Swedish House Mafia members Axwell and Steve Angello. With their blessing, Ingrosso released “Reload” with Martin’s vocals, and then reached out to Canadian filmmaker Jonathan Desbiens (aka Jodeb), known for his video for Zedd’s “Clarity.”

“I wanted to do something really cool,” Ingrosso says of the video. “I wanted a love story, but it needs to be a little bit twisted. The song is a big feeling and [Martin’s] really intense. I’m so happy with the result.”

Ingrosso is currently at home in Sweden for a little artistic “reload,” but he’ll be stateside again later this month at TomorrowWorld, as well as a for few other dates throughout the fall.




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